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In-House Marketing Role • Retail & E-commerce • Cambridge, MA

Forty Winks

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In-house marketing team member:
web, email, social

Ecommerce & Website

  • Managed and updated Shopify site: new product photos, homepage graphics, and blog content tied to each campaign

  • Built custom landing pages in Shogun for product launches

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Email Marketing

  • Designed and wrote weekly email campaigns

  • Led migration from Mailchimp to Klaviyo, building welcome flows and segmented lists with outside consultants

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Content & Photography

  • In-house graphic designer, content creator, and photographer

  • Original photography frequently reposted by partner brands

  • Copywriting for emails, launches, and web pages

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Social Strategy

  • Used Instagram analytics and Later to guide content strategy

  • Grew Instagram following 27% in one year

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Systems & Organization

  • Introduced Airtable as a central content calendar and planning hub across all channels

Want to work together?

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