I'm a web designer and SEO/content strategist based in the Boston area with over 15 years of experience helping small businesses grow online. I build websites that attract customers, write SEO content that ranks, and create marketing plans that continue working long after launch.
My background in small business marketing
My e-commerce journey started shortly after I graduated college - I was working as a bookseller at a local bookstore and unexpectedly found myself tasked with managing the shop's website and helping launch Google eBooks. Then I had to figure out how to publish events, write blog posts, send emails, and promote everything on Facebook. I loved it.
That was small business e-commerce marketing in 2010. Those channels have changed dramatically over the last fifteen years, but the goal hasn't: using content marketing to help the right people discover what you offer. The blog, the product page, the email, the social post - each one has its unique purpose and audience.
My love of small business and e-commerce stuck. Over the years I've worked both in-house and freelance with independent retailers, florists, artists, bookshops, nonprofits, and other local businesses that care about building something lasting.
Every business has been different, which means I've learned new platforms, industries, marketing challenges, and ways of working. I also keep testing new ideas on my own e-commerce business through SEO blogging, email marketing, Pinterest, and analytics, so I'm staying current with what actually works.
What it's like to work together
You'll get straight answers. If something won't work for your business, I'll tell you, and offer what will.
You'll never be talking to a stranger. I work with a small number of clients at a time on purpose, so I actually know your business, not just your account.
I build long-term partnerships, not one-off projects. Most of my longest relationships (like Hypatia Book Arts and Blooming Blossoms) started as a single project and turned into years of ongoing work, because that's genuinely the part I like best.
I know hiring someone to work on your website can feel overwhelming. My goal is to make the process easy and straightforward. I'll explain what's worth spending time on, what isn't, and help you prioritize improvements that actually move your business forward.
Why I run my own
e-commerce business
When I'm not working with clients, I run my personal e-commerce shop, Found and Flowered, a brand for people who love journaling. I design and print a bi-monthly newspaper and run a monthly mail subscription, both created to inspire creativity and journaling.
I share this because I like my clients to know I use these same strategies in my own business. I'm writing blog posts, sending email newsletters, analyzing website traffic, and figuring out what's working every week, just like you are.
On my own website, I've written SEO blog posts that have brought in thousands of organic visitors over time. One recent article alone brought in nearly 800 new visitors in a single month. Running my own business means I'm constantly testing ideas before I recommend them to clients.