Case Study • Artist E-commerce Website • Martha's Vineyard, MA
Hypatia Book Arts
83% YoY Online Sales Growth
A brand new website gains traction with consistent site-wide updates, blogging, and email traffic
Audience Connection Point
Without a storefront, connecting with your audience through email is essential
Brand Development
Each website starts with a brainstorm, moodboard, and understanding of branding
Case Study
Cynthia, owner and founder of Hypatia Book Arts, needed a website that could showcase her handmade books and offer online shopping, while staying true to her identity as an artist.
We started with a brainstorm and mood board to define how her online presence should feel. Cynthia wanted visitors to experience the same warmth they'd find walking up to her booth at the Vineyard Artisans Market.
From there, I built her site on Wix with a shop, gallery, and clear paths for visitors to learn more. With no physical storefront, staying connected to her audience through email and content is central to how her business grows.
The result: 83% year-over-year online sales growth, driven by steady site updates, new products, blogging, and consistent email outreach.
Full e-commerce website
Email campaigns
Monthly site updates
SEO blog content
SEO-optimized product listings
Still working together