In-House Art Director Role • Retail & E-commerce • Martha's Vineyard, MA > Washington, D.C.
Jenni Bick Custom Journals
In-house art direction:
brand, product, marketing
Brand Identity
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Created the company's first brand identity guidelines
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Re-formatted and unified all product photography
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Designed cohesive print collateral across the brand
Flagship Store Launch (Washington, D.C.)
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Worked directly with the CEO and architects to bring brand vision to life through print materials, wall decals, furniture, and merchandising
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Led visual merchandising, including custom installations and an interactive Instagram wall of journals
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Designed a custom pattern for giveaway notebooks
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Built community awareness ahead of opening through local press and photo opportunities
Marketing & Content
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Developed marketing strategy for Instagram and community engagement
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Lead designer for email marketing, print collateral, social visuals, and photography
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Hand-made custom products and helped create new product collections
